I'll add my $.02...like another poster said, the Dogs never really bothered me until about 2002. I actually thought we had a pretty good, civil rivalry with them until then. Ever since then, for whatever reason, they seem to think they are better than everyone else, with a strange sort of superiority, both football and academically. Academically, they think UGA is on par with UVA/UNC and just barely below Vanderbilt, and as a result, they think they are better than you because they went to UGA. Very strange. I received full Hope scholarship but had no interest in attending school there. Impossible for them to fathom.
Football-wise, as the old saying goes, UGA football can be described as Alabama arrogance, LSU talent, and Ole Miss results. Yet, for whatever reason, they think they are better than your team despite years of mediocrity. Oh, and of course, they are morally superior to every other team in the country despite the numerous times they have lead the SEC in player arrests.
Finally, I will share this story...when we lost the 1996 game in 4-OTs, me and some buddies were sitting in the end zone student section lamenting the loss. After the game was over, several of the UGA players ran towards the student section and taunted the Auburn fans, yelling obscenities at us. Front and center, leading the charge, was none other than their current head coach, Kirby Smart.