Bowl games are truly cool experiences for players. They get up to 550 in swag AND cash per-diem for the entirety of their trip. The sponsor of the bowl generally determines what items and what quality they receive. We only got to play in two lower tier bowls when I was in college, but got 3 sets of addidas warm ups, shoes, fossil watch, soft shell jacket, IPods (it was 2004 and 2005) and 85 dollars a day. I imagine the Sugar Bowl, in conjunction with the apparel providers of each school, will hook the guys up pretty damned swaggy!