Auburn is run by a narcissist!! until it can rid the dominator it will continue to be stuck in mud while everyone else pass Auburn by. Alabama does a great job at marketing itself as a brand and flagship, we on the other hand is stuck on itself and is not worried about how it's appeal look to anyone outside the Auburn fandom. Auburn is not interested in telling it's own story about how good it is and why you should want to be apart of it, you do that with forward thinking and aligning yourself with brands that create excitement. The loveliest village on the plains Attitude was great but it has long been time to move on from small thinking, if Nike becomes Auburn apparel provider I would have a discussion with Tim Cook about a partnership since he is on the board at Nike to have the Apple logo inside and outside of Jordan hare, Neville arena, Alabama has the Mercedes logo inside of Coleman and Bryant Deny. Auburn doesn't sell Auburn WE ARE STUCK ON STUPID but we can't figure out why we continue to struggle..