Millennials: The Ben Franklin Generation?

[aujeff11 6,243]

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I love that a generation who's identified with the eroticism of immediacy is choosing slow and steady as an investment theme. It makes them, truly, the Ben Franklin generation, in even more ways than just how they relate to money; they value craft, authenticity, strong values. Ironically, they are far more prudent and sensible than their predecessors. After all, both Boomers and, yes, the Greatest Generation fell victim to get-rich-quick bubbles, blandishments, and stock-picking mania. Not many people reading this remember or know that the stock market euphoria of the sixties was monikerized as "the Go-Go Years."

Millennial attitudes are understandable, to say the least; they are struggling under the crippling weight of student loans, they've seen their parents and often grandparents suffer the pain of the financial crisis, so to the extent they want to enter the stock market at all, they want to do it with commanding caution. As one commentator, noted, they "share experiences that color how they look at their finances and the financial industry"

[homersapien 11,367]

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I love that a generation who's identified with the eroticism of immediacy is choosing slow and steady as an investment theme. It makes them, truly, the Ben Franklin generation, in even more ways than just how they relate to money; they value craft, authenticity, strong values. Ironically, they are far more prudent and sensible than their predecessors. After all, both Boomers and, yes, the Greatest Generation fell victim to get-rich-quick bubbles, blandishments, and stock-picking mania. Not many people reading this remember or know that the stock market euphoria of the sixties was monikerized as "the Go-Go Years."

Millennial attitudes are understandable, to say the least; they are struggling under the crippling weight of student loans, they've seen their parents and often grandparents suffer the pain of the financial crisis, so to the extent they want to enter the stock market at all, they want to do it with commanding caution. As one commentator, noted, they "share experiences that color how they look at their finances and the financial industry"

That's what index funds are for.

I hope for their sake they don't avoid the market all together.