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Fox buys Scout.com (ITAT)


DKW 86

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The deal will bring to Inside the Auburn Tigers users video, stats, Associated Press game stories and other content from FoxSports.com, proprietary FOX team-specific video for Scout.com subscribers and increased visibility of Scout experts and publishers on Fox Sports Television and Radio, among other major benefits.

“Fox is a dream partner for our network of team sites and publications because of its dominance in team broadcast rights,” said Jim Heckman, Scout founder and CEO. “When you consider Fox’s massive online reach, proprietary video infrastructure and the power of the worldwide brand, I couldn’t imagine a better combined product for sports fans. I think it will immediately revolutionize the online sports industry.”

The addition of Scout.com gives Fox Interactive Media (FIM) one of the web’s stickiest sites with a loyal user base of more than two million unique users. Fox is already a leader in the world of sports coverage with the national broadcast programming of FOX Sports and the regional and national programming of Fox Sports Net’s 20 regional sports networks, as well as cable channels SPEED, Fox College Sports and Fox Soccer Channel, Fox Sports Radio and the highly trafficked FOXSports.com.

FOXSports.com, which is now operated by FIM, has become one of the top three sports websites in the country since its launch a year ago as the primary sports destination on the MSN network with 11.2 million unique visitors per month.

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Rivals will soon be bought out as well by someone high and up.

ESPN is trying to hear this direction with Stats.

Fox will make changes, imo, even though all admins of their sites say they won't

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