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Are you ready for "The Lingerie Bowl"?


Donutboy

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Dodge plans Lingerie Bowl

Automaker to sponsor event featuring lingerie models playing football during Super Bowl halftime.

NEW YORK (CNN/Money) - DaimlerChrysler's Dodge unit is sponsoring a pay-per-view "Lingerie Bowl" during halftime of the Super Bowl on Feb. 1 featuring models dressed in lingerie playing a seven-on-seven tackle football game.

Dodge signed a one-year agreement with Horizon Productions Inc., the event's producer. The show will cost viewers $19.95. The teams - Team Dream and Team Euphoria - will be coached by former NFL stars Lawrence Taylor and Eric Dickerson.

The game will be played live in a stadium with an audience. The location has yet to be selected, but should be announced soon, said Horizon Productions spokesman Chad St. Cyr.

Dodge has received some criticism for other advertisements of questionable taste. Some dealers complained about a Durango spot that has two men standing at urinals in a bathroom, talking about size. A spokesman said the company is prepared for some criticism for its sponsorship of the Lingerie Bowl as well.

Dodge plans Lingerie Bowl

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Heard about that on Rick and Bubba this morning. What a joke huh?

Funny thing is that almost all of the guys I talked with at work say they're going to pay the bucks for the "Lingerie Bowl". I'm not sure they've consulted their wives though. It might be a different story after talking to the missus.

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