A change in attitude from the coaching staff. 3-15 against UGA over the last 18 years. This is a major contributor to the talent discrepancy between the two programs. Coach Freeze needs to take a Pat Dye approach to the UGA rivalry. Bama is always the biggest. But in my opinion, failure to compete against UGA has had an incredibly significant negative impact to the Auburn football program. And if he doesn’t think there is hate, he should spend some time in north Atlanta and he will soon understand. War Eagle.