The way NIL is *supposed* to work is a high school prospect OR college player can market themselves to endorsements and such. But, lo and behold, the boosters jump in before any rules are in place and form "collectives" that basically exist as a Go-Fund-Me account to go out and buy players. It's absurd, and it will get ugly before they get a handle on it.
I'm sorry, but I won't contribute a personal dime to it.