How do you think she got to that status Fifty? Marketing and PR, and having a team that's good at it, along with a pretty face and some singing talent, but the marketing and PR teams trump the latter every time. She may have genuine affection for Kelce, but if you can't wrap your head around her PR team gleefully exploiting the relationship, then I don't know what to tell you.
Anyone who would make a decision on who to vote for in a city mayoral election, much less for POTUS, based on the endorsement of an uneducated child who can sing and has a great PR team, doesn't deserve vote anyway.