How to advertise BEER 101

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Just great f*cking beer,”

“Everybody’s talking about beer companies these days, but nobody is talking about beer. I started EIGHT with the goal of creating a company dedicated to making really great light beer. No agenda, no distractions. Just great f*cking beer,” Aikman said in a video promoting his beer Tuesday.


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GARAGE BEER

It’s self-deprecating, but gets the message across. Calling it “beer flavored beer” is a nice touch.

Simple messaging with a little bit of humor and a spokesperson who comes across much more like an average American. You know, the people who drink a lot of beer.