SEC Contract With CBS

[CR 2,442]

Not exactly on topic here, but Andy Staples had a piece on The Athletic regarding how undervalued the SEC package of games broadcast on CBS is perceived to be.
People he talked to in the industry seemed to believe the SEC could see a fivefold increase from the current 55 million to 250 million range.

[CleCoTiger 1,957]

On 7/20/2019 at 11:01 PM, CR said:

People he talked to in the industry seemed to believe the SEC could see a fivefold increase from the current 55 million to 250 million range.

It's undervalued by market standards now, but I believe it was pretty stout when first negotiated and I've read that building the SEC's national perception/brand was a consideration that mattered almost as much as money.  Seems to have worked...