nimsjus 0 Posted September 1, 2006 Share Posted September 1, 2006 Finally! Too bad I'll be in the stadium. Maybe it will get shown on the jumbotron. http://www.al.com/auburnfootball/birmingha....xml&coll=2 Under Armour ad offers big boost to Tigers Friday, September 01, 2006 CHARLES GOLDBERG News staff writer AUBURN - Coach Tommy Tuberville figures his Auburn University football team will reap millions of dollars in free publicity when apparel-provider Under Armour unveils a national television commercial showcasing the Tigers on Saturday. The value to Tuberville's acting career? Maybe a buck or two short of that. "I'm not going to win any Oscars or anything," Tuberville said. "Then again, when you've only got two words, it's hard to mess that up." Advertisement His two words are "Click clack," the sound made by the cleats of oncoming football players, and the central phrase of Under Armour's ongoing advertising campaign. The campaign began earlier this year when the company featured selected NFL draft picks and will expand to Auburn, the first and only team Under Armour will actively promote. The commercial will be aired during Saturday night's Auburn-Washington State season-opener on ESPN2 and is a bonus to the five-year, $10.6 million deal Under Armour signed with the university last December. The commercial was shot this spring in Dallas with Tuberville leading a group of faux Auburn players out of a stadium tunnel that was shaped and painted to look like the one at Jordan-Hare Stadium. The commercial, which will also feature some of Under Armour's contracted NFL players, will run through the football season. It will appear on CBS and ESPN this Saturday. Tuberville said Auburn will win with the national exposure. "We're now recognized with the Under Armour symbol that a lot of the young kids are growing up with," Tuberville said. "It gives us an opportunity in these commercials to market Under Armour, and market Auburn, too," Tuberville said. "This gives us an opportunity to grow a little bit more in recruiting." Under Armour will ultimately provide all of Auburn's sports teams with uniforms, shoes and other items. The football team will officially show off its new threads Saturday. "We like the product. Our football uniforms are lighter. And along with the publicity we're getting, it's been a great relationship," Tuberville said. Under Armour also provides football uniforms to Maryland and Texas Tech. Maryland coach Ralph Friedgen was featured in an Under Armour commercial several years ago, but he was "coaching" a team that was only identified by the Under Armour logo. Auburn is the first team that will be clearly identifiable with its colors, helmet and logo. Under Armour has found success in the athletic wear market this year. Its second-quarter revenue was up 63 percent from the same period a year ago. Under Armour's market capitalization value is $1.1 billion. Link to comment Share on other sites More sharing options...
DKW 86 7,423 Posted September 1, 2006 Share Posted September 1, 2006 http://www.al.com/auburnfootball/birmingha....xml&coll=2 Under Armour ad offers big boost to Tigers Friday, September 01, 2006 CHARLES GOLDBERG News staff writer AUBURN - Coach Tommy Tuberville figures his Auburn University football team will reap millions of dollars in free publicity when apparel-provider Under Armour unveils a national television commercial showcasing the Tigers on Saturday. The value to Tuberville's acting career? Maybe a buck or two short of that. "I'm not going to win any Oscars or anything," Tuberville said. "Then again, when you've only got two words, it's hard to mess that up." His two words are "Click clack," the sound made by the cleats of oncoming football players, and the central phrase of Under Armour's ongoing advertising campaign. The campaign began earlier this year when the company featured selected NFL draft picks and will expand to Auburn, the first and only team Under Armour will actively promote. The commercial will be aired during Saturday night's Auburn-Washington State season-opener on ESPN2 and is a bonus to the five-year, $10.6 million deal Under Armour signed with the university last December. The commercial was shot this spring in Dallas with Tuberville leading a group of faux Auburn players out of a stadium tunnel that was shaped and painted to look like the one at Jordan-Hare Stadium. The commercial, which will also feature some of Under Armour's contracted NFL players, will run through the football season. It will appear on CBS and ESPN this Saturday. Tuberville said Auburn will win with the national exposure. "We're now recognized with the Under Armour symbol that a lot of the young kids are growing up with," Tuberville said. "It gives us an opportunity in these commercials to market Under Armour, and market Auburn, too," Tuberville said. "This gives us an opportunity to grow a little bit more in recruiting." Under Armour will ultimately provide all of Auburn's sports teams with uniforms, shoes and other items. The football team will officially show off its new threads Saturday. "We like the product. Our football uniforms are lighter. And along with the publicity we're getting, it's been a great relationship," Tuberville said. Under Armour also provides football uniforms to Maryland and Texas Tech. Maryland coach Ralph Friedgen was featured in an Under Armour commercial several years ago, but he was "coaching" a team that was only identified by the Under Armour logo. Auburn is the first team that will be clearly identifiable with its colors, helmet and logo. Under Armour has found success in the athletic wear market this year. Its second-quarter revenue was up 63 percent from the same period a year ago. Under Armour's market capitalization value is $1.1 billion. Link to comment Share on other sites More sharing options...
Bottomfeeder 244 Posted September 1, 2006 Share Posted September 1, 2006 Sounds like a long hold. Link to comment Share on other sites More sharing options...
AUHansel 0 Posted September 1, 2006 Share Posted September 1, 2006 finally some concrete news on the matter Link to comment Share on other sites More sharing options...
ATLauburnfan 0 Posted September 1, 2006 Share Posted September 1, 2006 http://www.aunation.net/forums/index.php?showtopic=28058 Twas already posted..... Link to comment Share on other sites More sharing options...
Tygerman34 0 Posted September 1, 2006 Share Posted September 1, 2006 But Under Armour stock now! Link to comment Share on other sites More sharing options...
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