Auburn Changes Logo

[Zeek 16,657]

So ******* awful I keep hoping it’s a stupid s*** joke. What a waste of money for an ugly thing that looks like it was stretched too wide and the ratio wasn’t protected.

We can’t do alternate unis but we can be this ******* autistic? s***, I’d prefer going back to the eagle popping out of the A.

[wde21 344]

It looks awful- why change it? So stupid!

[WalkingCarpet 1,379]

I'm fine with updating the branding a little but there was no need to alter the logo like that. If you want to introduce an alternate logo or bring back a retro logo that's fine. The AU is clean and timeless and unique. This looks like a first grader drew it. People are rightly going to flip if this appears on helmets and jerseys. 

[TexasTiger 12,947]

New Coke!

[dyehardfanAU 2,117]

12 minutes ago, WalkingCarpet said:

I'm fine with updating the branding a little but there was no need to alter the logo like that. If you want to introduce an alternate logo or bring back a retro logo that's fine. The AU is clean and timeless and unique. This looks like a first grader drew it. People are rightly going to flip if this appears on helmets and jerseys. 

[Barnacle 9,064]

The reactions to this are fascinating. I love how strongly some of you feel about it. 

[JBiGGiE 2,488]

As the representative Auburn University Art School Alum I must protest this design. For one, the design note are insane... Why do we feel a need to focus on Auburn "A" and not the University "U" ? If anything we should be overly focused on the "U". You know... The reason why Auburn athletics exists in the first place.

Secondly how does this update anything in a digital space? It is a logo built using basic fonts, like literally... Copperplate is on every technological platform.

Why was this necessary? And please tell me we did not pay somebody to do this. What is the Athletic Department trying to hide?! What it sounds to me is that someone got a hold of some discretionary funds but now has to BS a reason for its necessity.

[JBiGGiE 2,488]

[CR 2,445]

So, does this new ridiculous logo replace the one now decorating JJ's Jumbotron at Jordan Hare? This is worse than the Samford and Donahue branding plan.

[AUTigersfan89 256]

I'm liking it the more I look at it. I'm starting to see how it's a more modern, simpler design than the older one.

 

[gr82be 14,433]

We just can't help ourselves, spending money and getting nothing for our investment. If they were going to change the logo then change it. This just looks like a botched plastic surgery. Unbelievable. 

[CAReeves2010 627]

[AUsince72 11,084]

1 hour ago, Barnacle said:

Well my wife prefers the old one, and she's smarter than I am, so there's that.

Well, you've just proven something with your comment though.....

 

 

[AUsince72 11,084]

1 hour ago, jAUSon said:

Hate it. Dumb as hell.

 

[WalkingCarpet 1,379]

#NotMyLogo

[AUsince72 11,084]

17 minutes ago, JBiGGiE said:

Must admit.... genuinely curious.  Please explain.

I mean, I could ask my 10 yr olds, but they're in bed right now...

[Barnacle 9,064]

8 minutes ago, AUsince72 said:

Well, you've just proven something with this comment though.....

 

 

Out of reactions, but duh

[tiger88 934]

Freaking horrific. Looks like it has a hernia or something. 

[api1957 1,783]

[Randman5000 4,229]

It looks terrible on the phone! Like someone stretched it out. Ha

[WalkingCarpet 1,379]

46 minutes ago, Randman5000 said:

It looks terrible on the phone! Like someone stretched it out. Ha

It actually does look a little better on a normal sized screen. Still looks like it was sat on, but it's better.

[WalkingCarpet 1,379]

http://ocm.auburn.edu

If any of you feel inclined to voice your displeasure directly to the school, this page has links to all of the official social media accounts. 

 

[JBiGGiE 2,488]

5 hours ago, AUsince72 said:

Must admit.... genuinely curious.  Please explain.

I mean, I could ask my 10 yr olds, but they're in bed right now...

So in the world of Pokemon there is one in particular named Ditto. A Ditto only has one ability and that is shapeshifting into its opponent...

In the Pokemon cartoon, whenever a Ditto shapeshifts into something else it is mimicking it does so perfectly, the one exception being the noticably beady eyes and goofy smile.

It seemed a lot more clever in my head, but the new logo is an almost perfect replica except something is a little off and wrong about it.

I'm Joseph, aka JBiGGiE, and welcome to my TedTalk.

[gr82be 14,433]

1 hour ago, JBiGGiE said:

So in the world of Pokemon there is one in particular named Ditto. A Ditto only has one ability and that is shapeshifting into its opponent...

In the Pokemon cartoon, whenever a Ditto shapeshifts into something else it is mimicking it does so perfectly, the one exception being the noticably beady eyes and goofy smile.

It seemed a lot more clever in my head, but the new logo is an almost perfect replica except something is a little off and wrong about it.

I'm Joseph, aka JBiGGiE, and welcome to my TedTalk.

I'm not very knowledgeable in the world of Pokemon but kudos to you on that one. Well done! 

[auburnphan 6,050]

Could have paid for baseball and softball upgrades that are desperately needed and deserved.  Florida building new stadium, Auburn slightly changing logo.  This is why we are behind.